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How to create threads that spark engagements on your tweets
What can we learn from the single thread by Naval, which is retweeted 50,000 times and counting?
On average twitter threads receive 60% more visibility and engagement*. But who cares about averages? On average, a human has one breast and one testicle, duh! We don’t want on-averages here, we want to learn how the wizards of the internet use threads.
Forget about the surface area game
The common wisdom says that stitching multiple tweets together will give you more exposure. It relies on simple math. If one tweet is going to be seen by 50 people, then 10 tweets will be seen by 500 people. Sounds logical, eh? But the calorie-in calorie-out diet sounds logical too. Logic will get you so far, and you need to combine it with experience to fly. I.e. learn how successful threads are made and try to replicate this formula.
A thread is a hack that gives birth to headlines in Twitterland
Since the infamous clickbait days and the internet has learned that headlines sell. In his book, The Art and Business of Online Writing, Nicolas Cole argued that a headline should cover the curiosity gap:
