Decoded: The Science Behind Why We Buy

A book review, originally posted on my old blog in 2014

I have just finished reading a great book by Phil Barden called Decoded. The book shows us how branding works in order to influence our purchase decisions.

“Strong brands have a real effect in the brain, and this effect is to enable intuitive and rapid decision making without thinking” — Phil Barden

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Tarek Amr

Tarek Amr

I write about what machines can learn from data, what humans can learn from machines, and what businesses can learn from all three.