Dear [insert product name here]
At some point in the history of humankind, some anonymous person decided to write a blogpost about his dissatisfaction with some nameless product. He decided to write it as if it’s a breakup letter with his better half. It was loaded with all breakup-related metaphors, and it was smart.
Later on, between 155,000 and 172,000 other bloggers decided to do the same thing. All wrote their sort-of product reviews in the form of breakup letters. All, with the same metaphors over and over again
It was boring!